How Social Media Marketing MIGHT HELP Your Business Thrive

Social Media Management services marketing model was to obtain as many eyeballs on your own product or service’s message as possible and hope a percentage of customers purchase. Yellow pages, radio advertising, direct mail, television commercials, magazine ads, etc.. are types of these traditional advertising methods. These conventional forms of marketing are no longer effective as many consumers have become blind to the ‘one way’ messaging. The message has been overdone and people no longer trust advertisers. A recent survey found that only 14% of individuals trust ads while 76% of people trust consumer recommendations. Accordingly, more marketers began seeking alternative ways to connect with potential consumers.

Making money online was originally made popular through the use of Websites and optimizing the websites through SEARCH ENGINE OPTIMISATION (SEO) techniques. While still a worthwhile strategy, SEO has been updated by Blogging platforms 2.0 strategies, such as social media marketing. Social media marketing is when companies utilize Blogging platforms 2.0 platforms, such as for example blogs, social media sites (like Facebook, Google+, Foursquare, Twitter, & YouTube) along with other emerging online marketing tools. The advantage of web 2 2.0 platforms versus traditional means of advertising, and even traditional online marketing, is that it involves ‘two-way communication’, where users are empowered to create content and companies are incentivized to talk to their customers.

The days of broadcasting your product or services message out to the masses and hoping for a response are gone. People don’t want to obtain nameless, faceless companies. Not merely are consumers watching the ‘man behind the curtain’, but they also want to know what others say about your product or service. A recent study concluded that 80% of US Internet using moms were influenced by word-of-mouth from family and friends when coming up with a purchase decision. No other media platform permits small businesses to reap the benefits of consumer person to person advertising like social media marketing.

Benefits Of Social Media Marketing

Increased New Customer Acquisitions – The main advantage of social media marketing is that you’ll have the opportunity for connecting with networks of potential customers that you would otherwise struggle to come across utilizing other conventional marketing techniques and even SEO.

Word of Mouth Marketing- Referral marketing has always been probably the most influential solution to generate sales. With social media, it is possible to create raving fans who’ll voluntarily promote your product and services with their networks of friends. Needless to say, if your product or service is poor, you may suffer the reverse benefits of this.

Brand Awareness – Branding your organization using social media marketing is a lot simpler, faster, and less costly to achieve than the traditional advertising medium or even website marketing.

Customer Retention – Web 2 2.0 platforms will be the perfect places to talk to your customers about services, special promotions, or merely to educate them on your business. Through consistent, FREE communication, you can keep your company before your customer’s eyeballs that may in turn result in repeat business and referrals. Remember, the key to this kind of communication is to be content rich; avoid these avenues to pitch your product or service.

Rapid Results – The effective and successful implementation of a social media marketing plan will create almost instant results for your business. This increase can be quantified through increased site traffic, increased lead acquisition, and ultimately more sales. Unlike radio or TV ads, where your customers disappear once the ads set off air, these web 2 2.0 platform benefits will continue long-term so long as the communication and updating of one’s social media marketing presence is maintained.